On June 14, in the framework of the birthday celebration of the department of Valle del Cauca in the city of Buga, Governor Dilian Francisca Toro presented the Vallecaucanidad medal to the company and the decree with the honorable mention. This distinction was granted for the remarkable development and high reputation of Agrícola Himalaya S.A. […]

During 2018, the Bitaco production team worked hard to develop the first high-value “Specialty Tea”, Bitaco White Tea, which is available in France, Germany, Canada, the United States and Mexico. awarded in the international competition AVPA.

During the first quarter of the year, we launched a portfolio for the international market that will allow us to strengthen the presence of the brand in the markets of Panama, Guatemala and Bolivia, gaining ground in segments where we have clear opportunities.

We refreshed the image of the Healthy Infusions line, trying to bring it closer to the design of the rest of the portfolio and trying to better communicate the functional benefits to each reference.

For the FRUIT INFUSIONS line, the growth that gives innovation in flavors has been a key success factor. In ICE TEA, replicating the flavor profile of the infusion has also been decisive in the growth and positioning of the line. MANGOSTINO LYCHEE is a delicious and refreshing blend of Mangosteen, Lychee and Uchuva, with stevia […]

Flavoring is the gateway to the infusions category and has been a differentiating variable of our portfolio, responsible for a good part of our growth. This differentiation has been communicated very well through the packaging, especially in the line of Fruit Infusions, where the color of the folded has been suggestive of the flavor that […]

During the mont of March, we launched to the market a suggestive invitation that the Hindú brand makes to its consumers to encourage different moments and forms of consumption of its portfolio -especially outside the home- two clear strategies that contribute to the defined growth for the brand. WHERE DO YOU WANT to receive free of […]

It’s the most advanced tea processing plant in Latin America: Exclusively dedicated to the production of new origin teas: Bitaco Unique Colombian Tea Located in the rural area of Bitaco, La Cumbre municipality, in the Valle del Cauca. Agricola Himalaya invested US$ 2 million The final destination of this product will be the European, North […]

Last year we launched a question to the Communal Action Boards from Bitaco: ¿Which are the topics that worry the most to the people from Bitaco? And the answer was unanimous: water, waste and the environmental preservation. Second question: ¿Should we sum up all of our efforts and take care of the previos problems? Without […]

Hindu leadership makes trend in communication under this category. The brand has an objective in connecting with the millennial generation. With an advanced methodology, the brand identified the best way to conquer new market objectives. With the objective in connecting with new audiences, the brand HINDU, leader in the category of teas and infusions in […]