HINDÚ || IMPROVES YOUR IMAGE AT THE POINT OF SALE
Flavoring is the gateway to the infusions category and has been a differentiating variable of our portfolio, responsible for a good part of our growth.
This differentiation has been communicated very well through the packaging, especially in the line of Fruit Infusions, where the color of the folded has been suggestive of the flavor that is offered.
We grew the size of the fruits in the packages, in such a way that they look more striking and appetizing, which helps us to be much more attractive at the point of sale. This change will be reflected in the Fruit Infusions, Green Tea and Premium Black Tea.