NEWS

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News

DEVELOPMENT OF|| WHITE TEA

3 April, 2019

During 2018, the Bitaco production team worked hard to develop the first high-value "Specialty Tea", Bitaco White Tea, which is available in France, Germany, Canada, the United States and Mexico. awarded in the international competition AVPA.

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DEVELOPMENT OF|| WHITE TEA

INTERNATIONAL|| RELEASES

3 April, 2019

During the first quarter of the year, we launched a portfolio for the international market that will allow us to strengthen the presence of the brand in the markets of Panama, Guatemala and Bolivia, gaining ground in segments where we have clear opportunities.

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INTERNATIONAL|| RELEASES

HEALTHY LINE IS ALSO RENEWED

22 March, 2019

We refreshed the image of the Healthy Infusions line, trying to bring it closer to the design of the rest of the portfolio and trying to better communicate the functional benefits to each reference.

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HEALTHY LINE IS ALSO RENEWED

HINDÚ LAUNCHES A NEW TASTE: || MANGOSTINO LYCHEE

21 March, 2019

For the FRUIT INFUSIONS line, the growth that gives innovation in flavors has been a key success factor. In ICE TEA, replicating the flavor profile of the infusion has also been decisive in the growth and positioning of the line. MANGOSTINO LYCHEE is a delicious and refreshing blend of Mangosteen, Lychee and Uchuva, with stevia as a natural sweetener. Organoleptically...

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HINDÚ LAUNCHES A NEW TASTE: || MANGOSTINO LYCHEE

HINDÚ || IMPROVES YOUR IMAGE AT THE POINT OF SALE

21 March, 2019

Flavoring is the gateway to the infusions category and has been a differentiating variable of our portfolio, responsible for a good part of our growth. This differentiation has been communicated very well through the packaging, especially in the line of Fruit Infusions, where the color of the folded has been suggestive of the flavor that is offered. We grew the...

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HINDÚ || IMPROVES YOUR IMAGE AT THE POINT OF SALE