NEWS

Et harum quidem rerum facilis est et expedita distinctio.

News

HINDÚ || IMPROVES YOUR IMAGE AT THE POINT OF SALE

21 March, 2019

Flavoring is the gateway to the infusions category and has been a differentiating variable of our portfolio, responsible for a good part of our growth. This differentiation has been communicated very well through the packaging, especially in the line of Fruit Infusions, where the color of the folded has been suggestive of the flavor that is offered. We grew the...

Learn More
HINDÚ || IMPROVES YOUR IMAGE AT THE POINT OF SALE

YOUR INFUSION AS YOU WANT || WHERE YOU WANT

20 March, 2019

During the mont of March, we launched to the market a suggestive invitation that the Hindú brand makes to its consumers to encourage different moments and forms of consumption of its portfolio -especially outside the home- two clear strategies that contribute to the defined growth for the brand. WHERE DO YOU WANT to receive free of charge, for the purchase of...

Learn More
YOUR INFUSION AS YOU WANT || WHERE YOU WANT

AGRICOLA HIMALAYA OPENS NEW || PROCESSING PLANT FOR ORIGIN TEA

18 July, 2018

It’s the most advanced tea processing plant in Latin America: Exclusively dedicated to the production of new origin teas: Bitaco Unique Colombian Tea Located in the rural area of Bitaco, La Cumbre municipality, in the Valle del Cauca. Agricola Himalaya invested US$ 2 million The final destination of this product will be the European, North American and some Latin American...

Learn More
AGRICOLA HIMALAYA OPENS NEW || PROCESSING PLANT FOR ORIGIN TEA

ENVIROMENTAL PROJECT IN COOPERATION || WITH THE MISEREOR FOUNDATION FROM GERMANY

18 July, 2018

Last year we launched a question to the Communal Action Boards from Bitaco: ¿Which are the topics that worry the most to the people from Bitaco? And the answer was unanimous: water, waste and the environmental preservation. Second question: ¿Should we sum up all of our efforts and take care of the previos problems? Without a doubt: summing all of...

Learn More
ENVIROMENTAL PROJECT IN COOPERATION || WITH THE MISEREOR FOUNDATION FROM GERMANY

HINDU CONQUERS NEW || BRAND TERRITORIES.

18 July, 2018

Hindu leadership makes trend in communication under this category. The brand has an objective in connecting with the millennial generation. With an advanced methodology, the brand identified the best way to conquer new market objectives. With the objective in connecting with new audiences, the brand HINDU, leader in the category of teas and infusions in Colombia, prepares to conquer and...

Learn More
HINDU CONQUERS NEW || BRAND TERRITORIES.