We refreshed the image of the Healthy Infusions line, trying to bring it closer to the design of the rest of the portfolio and trying to better communicate the functional benefits to each reference.

For the FRUIT INFUSIONS line, the growth that gives innovation in flavors has been a key success factor. In ICE TEA, replicating the flavor profile of the infusion has also been decisive in the growth and positioning of the line. MANGOSTINO LYCHEE is a delicious and refreshing blend of Mangosteen, Lychee and Uchuva, with stevia […]

Flavoring is the gateway to the infusions category and has been a differentiating variable of our portfolio, responsible for a good part of our growth. This differentiation has been communicated very well through the packaging, especially in the line of Fruit Infusions, where the color of the folded has been suggestive of the flavor that […]

During the mont of March, we launched to the market a suggestive invitation that the Hindú brand makes to its consumers to encourage different moments and forms of consumption of its portfolio -especially outside the home- two clear strategies that contribute to the defined growth for the brand. WHERE DO YOU WANT to receive free of […]